Just Believe – Artistic Sibling Duo Unites Community In Music And Dance

© Lisa Shara; Published in North State Parent January 2014

In Chico, the powerhouse brother-sister team of Sarah Blakley and Jeff Schneeweis brings a strong mix of creative talents to their new company, Believe Productions. The duo developed separate careers in the arts, and say they have always been inspired by each other’s work. It’s no stretch to understand why.

Blakley works as a choreographer, director and dance educator. She owns and operates Hype Dance Studio in Chico, recently celebrating its 10th anniversary. Along with a staff of 13, she provides classes for all levels of dancers. Blakley also founded and directs the award-winning Fusion Dance Company, providing dancers additional professional-level training. She choreographs for music videos, commercials, industrials, and for professional sports organizations. Currently she is choreographer for the NBA Sacramento Kings Dancers, and has been both a dancer and choreographer for the NBA Golden State Warriors Dance Team.


Schneeweis is a singer, songwriter, musician and producer. In addition to vocals, he plays drums, guitar and keyboard. He owns Old Sailor Studios, a recording studio in Chico, and is a member of two bands: Number One Gun, a Christian rock band, and The Make, an indie pop group. Also a diverse solo artist, Schneeweis has released original music throughout his career. His eclectic and heartfelt versions of popular songs have become immensely popular on YouTube.

The siblings credit family as being a huge source of encouragement. Blakley and her husband Brian have three sons: Jackson, Lincoln and Tyson. Schneeweis and his wife Kristen have two daughters, Lydia and Abigail. “We both have incredibly supportive spouses and family!” says Blakley.

The duo also credit their parents with an abundance of loving support that helped them to achieve their dreams. “We were always encouraged to do what we love with hard work and passion,” explains Blakley. “We are very close to our dad Greg Schneeweis, who also lives here in Chico. Our incredibly wonderful mother and friend, Diane Schneeweis, died in 2009. She continues to inspire us every day.”

Believe Productions recently produced a sold-out music and dance extravaganza called “Believe,” inspired by the story “The Polar Express.” It featured a cast of more than 80 performers, full stage sets, amazing costumes … and quite a few special surprises. Blakley and Schneeweis worked seven months straight to bring together this dynamic achievement that took audiences on a journey to the North Pole and immersed them in the magic of the season.

The duo strongly believes in and advocates for inspired community experiences, and are committed to providing quality entertainment and opportunities for creative involvement. The artistic mission of Believe Productions is: “For all ages, for all people … we will unite in music and dance!” Keep an eye out for future endeavors. Visit www. believechico.com to find out more.

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