The Snoopy Plate Program Benefits California Museums


A program that has been years in the making combines two of my favorite things: Snoopy and museums.

The Snoopy Plate Program is the brainchild of the California Association of Museums. These special interest license plates raise funds for a grant program to benefit CA museums, to be administered by the California Cultural and Historical Endowment (a state agency).

Featuring Snoopy and the slogan “museums are for everyone,” sales of these plates are over 2/3 the way to the goal of 7,500 sold before production begins. In early February I talked with Executive Director Celeste DeWald who shared that the DMV has given the program one-year extension, through Jan 26, 2016, for reaching it’s preproduction goal. This means those who  purchased a plate in 2014 are patient group of supporters – kudos to everyone who’s helped take the campaign to it’s present status. If requested, a refund will be issued, but surely the plates and campaign goal are worth the wait.

Cost is $50 per plate, then $40 annually to renew; personalized plates are available at a higher cost. Some of the fee can be counted as a tax-deductible charitable donation.

How did Snoopy become the mascot?  From the program’s website:

“Jean Schulz, the widow of Peanuts cartoonist Charles Schulz, founded a museum in Santa Rosa in honor of her husband called the Charles M. Schulz Museum.  Based on this experience, she recognized the need for additional funding for California museums. To help meet this need, Schulz and Peanuts Worldwide, as the copyright holders, are generously giving royalty-free rights to benefit museums. The vast popularity of Snoopy and PEANUTS will help sell this plate to California residents and send the message that museums are for everyone.”

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© Lisa Shara

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